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99% Invisible: Cover Story

KALW | By Matt Martin
Published February 14, 2014 at 9:24 AM PST
Esquire September 1966, March 1965

You know the saying: you can’t judge a book by its cover. With magazines, it’s pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created the eclectic array of stories and articles and materials within each issue.   This is the anatomy of a magazine cover, starting from the top. Literally.
 
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Matt Martin
Matt Martin was KALW’s general manager from 2006 through 2018. Under his leadership, KALW grew into one of the most productive and innovative stations in public radio. Programs launched at KALW during Matt’s tenure as GM include the award-winning local newsmagazine Crosscurrents, the design podcast 99% Invisible, and the Spanish-language narrative journalism program Radio Ambulante. He helped create the station’s Audio Academy, a year-long program aimed at developing new talents in public radio, and led the first broad-based strategic planning process in the station’s history.
See stories by Matt Martin